The Sex Profile from ESTER on Vimeo.

” A Swedish ad agency came up with an innovative way to promote safe sex among young adults. Ester handed out 50,000 condoms that were embedded with a unique QR code. When the barcode is scanned, it installs an app on your smartphone that can measure factors of your love making session such as sound, duration and rhythm. Each time the app is initiated, it reminds the user to put on a condom first before beginning a new session.” via The New Aesthetic